Privacy Policy

Introduction

ZAPARA (owned and operated by NEWTRACK Advertising Corporation) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website zapara.ca (the “Site”) and related services. It also describes your rights regarding your personal data. Our services are intended for users in Canada and the United States. By using the Site or providing information to us, you agree to the practices described in this Privacy Policy.

Information We Collect

We collect personal information that you voluntarily provide to us through forms on our Site or through other communications, as well as some information automatically through technology:

Information You Provide: When you fill out forms on our Site (for example, to request a quote or ask a question), we may ask for your full name, email address, phone number, mailing address, and details about your project. You may also choose to upload project-related pictures or other files as part of your request. This information is collected only when you voluntarily submit it to us.
SMS Contact Information: If you provide your mobile phone number and consent to receive SMS (text) messages, we will collect your phone number (and any preferences or keywords you use to opt in) for text communications (see SMS Communications below for details).
Automatic Data Collection: When you visit our Site, we automatically collect certain technical information about your device and usage of the Site. This may include your IP address, browser type, device identifiers, and browsing actions. We (and our service providers) use cookies and similar tracking technologies – including Meta Pixel and Google Ads Remarketing code – to collect information about how you interact with our Site. (See Advertising and Tracking Technologies below for more details.) This automatically collected data helps us analyze traffic and improve our website and advertising, but we do not use it to identify you by name.

How We Use Your Information

We use the personal information we collect for the following purposes:

Providing Services and Support: To respond to your inquiries or requests submitted through our Site. For example, we use your contact information to get in touch about your project, provide quotes, answer your questions, and communicate with you about product availability or scheduling. We may use the project details and pictures you provide to understand your needs and deliver the appropriate services or recommendations.
Orders and Transactions: If you purchase a product or service from us, we will use your information to process your order, arrange delivery or installation, provide updates on your order status, and fulfill our contract with you. (For example, we would use your name and address to ship a product to you.)
SMS Communications: If you have opted in to SMS text messaging, to send you text messages for customer service purposes, such as confirming product availability, answering your questions (Q&A support), and providing updates related to your inquiry or order. These uses are further detailed in the SMS Communications section of this policy.
Advertising and Marketing: To improve our advertising and communication with you. For instance, we use data collected through Meta Pixel and Google Remarketing to deliver more relevant ads about our products on platforms like Facebook/Instagram and Google’s ad network. This helps us reach people who have shown interest in our Site or services and tailor our messages. We may also occasionally email you about new products or promotions, but only if you have provided your email and consented to such marketing. (You can opt out of marketing emails at any time.)
Site Improvement and Analytics: To monitor usage of our Site, troubleshoot performance issues, and improve our website’s design, content, and user experience. The information from cookies and analytics helps us understand which pages are most visited, how users navigate the site, and where we can make enhancements.
Safety and Legal Compliance: To protect the security of our Site, our company, and our users. For example, we may use information to detect and prevent fraud or abuse. We may also use your data to comply with applicable laws and regulations, or to respond to lawful requests or legal processes.

We will only use your personal information for the purposes described above or as otherwise disclosed to you at the time of collection. If we need to use your data for a new purpose that is not compatible with the original purpose, we will seek your consent where required by law.

Advertising and Tracking Technologies

We want to be transparent about our use of third-party advertising and tracking tools. Our Site uses technologies such as Meta Pixel (from Facebook/Meta) and Google Ads Remarketing code to collect information about your visit. We use these tools to help improve our outreach and advertising, ensuring you receive relevant information about our products and services:

Meta Pixel: Meta Pixel is an analytics and advertising tool provided by Meta (Facebook). When you visit our Site, the Meta Pixel may record information about your actions (for example, if you browse certain product pages or submit a form). This allows us to later show you tailored advertisements on Facebook or Instagram related to our products. The data collected through Meta Pixel (such as IP address, pages visited, and timestamps) is used to measure ad effectiveness and build audiences for our ads. This information helps us improve our communication with you by focusing on content you showed interest in.
Google Ads Remarketing: We also use Google’s remarketing technologies. The Google Ads Remarketing code on our Site uses cookies to remember that you visited us. This means after you leave our Site, you may see ads for ZAPARA products on Google search results or other websites that are part of Google’s advertising network. The information shared with Google (such as a unique cookie ID tied to your browser and the pages you visited on our Site) helps us display ads to you at a later time, and to reach others with similar interests. It does not include personal details like your name, email, or address – only data related to your browsing activity on our Site.

Purpose of Tracking: The information collected via Meta Pixel and Google Remarketing is used solely to improve our advertising and customer outreach. By analyzing this data, we can understand the effectiveness of our ads and ensure that our marketing efforts are relevant to user interests. This ultimately helps us communicate better with our audience and grow our business while providing value (for example, showing you a promotion on a product you viewed). We do not use these technologies to collect sensitive personal details, and we do not receive personal identifiers (like your Facebook account name) from Meta or Google through these tools – we only see aggregated data or identifiers that make sense for advertising purposes.

Your Choices for Ads: If you prefer not to be included in our remarketing or targeted advertising campaigns, you can opt out or adjust your settings. For example, you can use the settings on your Facebook account to control ads you see, or visit Google’s Ads Settings to control personalized ads. You can also clear or block cookies in your browser (which may affect how these tracking tools work). Please note that even if you opt out of targeted ads, you may still see general ads from us, but they will not be tailored based on your past visits to our Site.

SMS Communications

We take your consent and privacy seriously when it comes to SMS (text message) communications. If you choose to provide your mobile phone number and opt in to receive SMS updates, we will use your information in compliance with applicable laws and industry guidelines (such as those outlined by telecom regulators, Dialpad’s SMS requirements, and the Telephone Consumer Protection Act in the U.S.). This section explains how we handle SMS messaging, what you can expect, and how you can manage your preferences:

Use of SMS: We may send you SMS text messages only for the purposes you have agreed to. These purposes include:

Customer Service: Helping you with inquiries or support via text. For example, answering questions you’ve texted us or following up on a service request.
Product Availability & Updates: Confirming product availability, reservations, or appointments, and providing updates related to a product or service you are interested in (e.g. letting you know that a custom item is ready or that a delivery is on its way).
Q&A Support: Providing quick answers or information via text as part of our customer support (for instance, if you have follow-up questions about installation, maintenance, etc., and prefer to communicate via SMS).

We will not send you promotional or marketing text messages unless you have explicitly opted in to such messages. Our goal is to use SMS sparingly and only to enhance our customer service and communication with you.

Your Consent: We will only send text messages to you if you have given us permission. By providing your mobile phone number to ZAPARA and by confirming your desire to receive texts (for example, by checking an opt-in box on a form or by requesting information via SMS), you consent to receive SMS communications from us. Your consent is voluntary and not a condition of purchasing any product or service – in other words, you are not required to agree to SMS messages in order to do business with us. You can still receive services without SMS updates if you prefer.

Opt-Out at Any Time: You have control over whether you receive SMS messages from us. If you decide that you no longer want text messages, you may opt out at any time. To stop receiving SMS messages, simply reply “STOP” to any text message we send you. Upon receiving your STOP request, we will promptly remove your number from our SMS contact list and cease further texting (please allow a short time for processing – we strive to honor opt-outs immediately, and in no case later than 24 hours). You will receive a confirmation of your opt-out if required, and after that you will not receive additional texts. Alternatively, you can opt out of SMS by contacting us directly (see Contact Us at the end of this policy) and requesting to be removed from text communications.

Help and Support via SMS: If at any time you need assistance or more information regarding our SMS messages, you can reply “HELP” to one of our texts. We will respond with instructions on how to manage your preferences or how to contact our support team. You can also always reach us by email or phone if you have questions (contact details are provided in the Contact section below).

Message Frequency and Charges: We aim to send SMS messages only as needed to serve you. We will not overwhelm you with texts – message frequency will depend on your interactions with us and the nature of your requests. For example, during an active service inquiry or project, you might receive a few messages to coordinate, but we will not send recurring texts afterward unless you initiate further questions or explicitly opt in to ongoing updates. Message frequency may vary based on individual circumstances, but we commit to keeping it reasonable. Standard message and data rates may apply to any SMS we send or that you send to us, according to your mobile phone plan. We do not charge any separate fees for SMS, but you are responsible for any charges from your carrier for sending or receiving text messages. (If you are unsure about your texting plan, please check with your mobile provider.)

Data Handling and Privacy in SMS: The phone number you provide for SMS and any information in the text conversations (such as your questions or confirmations) will be treated as personal data and protected under this Privacy Policy. We store records of our SMS communications as needed for customer service documentation and to comply with telecommunication requirements. We utilize a trusted communications service provider (Dialpad) to send and receive text messages. This means your messages may be processed and stored through Dialpad’s secure system on our behalf. Dialpad and any similar service providers are not allowed to use your information for any purpose other than delivering our communications. We do not share your phone number or SMS details with any other third parties except this service provider. Additionally, we do not sell, rent, or disclose your phone number for any third-party marketing. All SMS communications from us will adhere to applicable laws (such as Canada’s Anti-Spam Laws for texts and the U.S. Telephone Consumer Protection Act). We take care to send messages only at appropriate times and only regarding relevant information you need. If you have any concerns about your data in SMS, please contact us and we will be happy to provide more details or delete SMS records as per your request.

Data Sharing and Disclosure

We understand the importance of keeping your personal information private. ZAPARA does not sell or rent your personal data to third parties for their own marketing or any other independent use. We only share your information in limited circumstances, as described below, and always with appropriate safeguards. Beyond the use of Meta and Google services mentioned above, we do not share your data with any unrelated third parties. The situations in which we may share personal information are:

Service Providers (Processors): We may share your information with trusted third-party service providers who help us operate our business and the Site. This includes, for example, companies that provide website hosting, email delivery, customer relationship management tools, or SMS delivery (as noted, we use Dialpad to send text messages). These service providers are only given the information necessary to perform their specific services for us (for instance, our SMS provider will have your phone number to send texts, or a shipping company would have your name and address to deliver an order). They are contractually obligated to protect your data and not to use it for any other purpose.
Meta and Google (Advertising Partners): As described in the Advertising and Tracking section, we allow Meta and Google to collect certain information via our Site through the Pixel and Remarketing code. This means those companies process data about your site usage for our advertising purposes. We do not directly hand over your personal contact information to them, but their tracking technology may set cookies or receive usage data from your browser. This sharing is limited to what is needed for advertising analytics, and it does not include sensitive personal details like your submitted form information. Other than Meta and Google’s involvement in advertising analytics, we do not grant any other third-party companies access to your personal data for marketing.
Business Transactions: If our company is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our assets, your information may be transferred to a successor or affiliate as part of that transaction. If such a transfer occurs, we will ensure that your personal data remains protected and that you are notified of any significant changes to how it is used.
Legal Compliance and Protection: We may disclose personal information when we believe in good faith that such disclosure is required to comply with applicable laws, regulations, legal processes, or governmental requests. For example, we might have to respond to a court order or subpoena. Additionally, we may share information if necessary to enforce our site’s terms of service, to investigate or protect against fraudulent or illegal activity, to protect the safety, rights, or property of our company, our customers, or the public.
With Your Consent: In any other situation not covered above, if we ever need to share your personal information with a third party, we will do so only with your consent. For instance, if you ask us to refer you to a partner company or you want to share a testimonial including your name or photo, we would only share in that manner after obtaining your explicit permission.

No Third-Party Marketing: To reiterate, we do not share your personal details (name, contact info, etc.) with any third-party advertisers or marketers outside of the context of using Meta and Google analytics as described. You will not receive communications from other companies or organizations as a result of providing your information to us, unless you specifically agree to such sharing.

Data Security

Protecting your data is a top priority for us. We employ a variety of security measures to safeguard the personal information collected through our Site and services. These measures are designed to prevent loss, misuse, unauthorized access, disclosure, or alteration of your data. Some of the security practices we follow include:

Encryption: Our Site is secured via industry-standard encryption protocols. For example, when you fill out forms on zapara.ca, the information transmitted is protected by SSL/TLS encryption (you’ll see the padlock icon in your browser address bar), which helps prevent eavesdropping on the data as it travels over the internet. We also employ encryption or hashing for certain sensitive data in storage where appropriate.
Access Controls: We limit access to personal information to only those employees, contractors, and service providers who need it to perform their duties or provide services. Those who handle personal data are bound by confidentiality obligations. Administrative access to systems that contain personal data is restricted and protected with strong authentication methods.
Secure Storage: The personal information we hold is stored on secure servers or cloud services that have strong security protections. We work with reputable hosting providers that maintain up-to-date security practices and firewalls. Whenever possible, we avoid storing unnecessary sensitive information. For example, if you provide payment information (such as credit card details) for a purchase, that information may be processed directly by a secure payment gateway and not stored on our servers.
Monitoring and Testing: We monitor our systems for possible vulnerabilities and attacks, and we carry out updates and patching on a regular basis to address security issues. We also perform data backups and have procedures in place to detect and respond to security incidents, should they occur.
Employee Training: Our team is trained on the importance of privacy and security. We have internal policies and training to ensure that personal data is handled with care and protected at all times.

While we strive to protect your information, it’s important to note that no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee absolute security. However, we continuously review and enhance our security practices to meet or exceed industry standards. If you have reason to believe that your interaction with us or your data may no longer be secure (for example, if you suspect a vulnerability or have received suspicious communication purporting to be from us), please let us know immediately using the contact information below.

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required or permitted by law. How long we keep data can vary depending on the type of information and the context in which it was collected:

Inquiry and Service Information: If you contact us or submit a form on our Site (for example, to request a quote or ask a question), we will retain the information you provided and our response for as long as needed to address your request and any follow-up inquiries. We may keep a record of your request (including contact details and project information) for our business records and to better serve you in the future. This also helps us track the progress of projects and refer back to details if you come back with new requests.
Account and Transaction Information: If you make a purchase or engage in a transaction with us, we will keep your information as long as your account is active or as needed to process the transaction, provide after-sale support, and comply with legal obligations. For instance, we may need to retain invoice information and your address for accounting and tax purposes for a certain number of years as required by Canadian or U.S. law.
SMS Contact Data: If you have opted in to SMS communications, we will retain your phone number and related preferences for as long as you remain subscribed to our SMS list. If you opt out by texting STOP or otherwise unsubscribe, we will remove your number from our active messaging list. We may still keep a record that you opted out (your number and a flag that indicates no texts should be sent) to ensure we respect your opt-out decision going forward. Any SMS logs will be retained as long as needed for customer service records or to comply with carrier requirements, and then deleted or anonymized when no longer necessary.
Website Analytics Data: Data collected through cookies and tracking technologies (like Meta Pixel and Google analytics cookies) may be retained in aggregate form. Specific cookies have their own retention periods (for example, a cookie may persist in your browser for a certain number of days unless you clear it). We do not tie this data to identifiable information indefinitely. In analytics platforms, user-level data might be retained for a set period (e.g., 14 months) as per those services’ policies, after which it is deleted or anonymized.
Retention for Legal Requirements: In some cases, we may need to retain information for longer periods if required by law, regulation, or for resolving disputes. For example, if a law enforcement request is outstanding, or if records are needed for an investigation, we will retain the relevant data until it is resolved. We also keep backup files of our data for a limited time as part of our disaster recovery protocols, which means some data may remain in archival form for a short period even after it’s deleted from our active systems.

After the applicable retention period has ended, or if you request deletion of your personal information (and we have no ongoing legitimate business or legal need to keep it), we will securely delete or anonymize your information so that it can no longer be associated with you. If complete deletion is not immediately possible (for example, because the data is stored in a secure backup), we will ensure that it remains protected and not used for any purpose until deletion is feasible.

Your Rights and Choices

You have certain rights and choices regarding your personal information. We believe it’s important that you can control your data and understand how to exercise your options:

Access and Correction: You have the right to request access to the personal information we hold about you. This means you can ask us to confirm whether we are processing your data and request a copy of that data. If any of your personal information is inaccurate or incomplete, you have the right to ask us to correct or update it. For example, if you change your email address or realize we have a typo in your name, you can contact us to fix it. We will require you to verify your identity (to protect your privacy) before fulfilling such requests, and in most cases, we will provide the information or make the correction free of charge.
Withdrawal of Consent: If you have given consent for any optional data processing (such as receiving marketing emails or SMS messages), you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing we did prior to your withdrawal, but it will mean we stop the specific activity going forward. For instance, as noted above, you can opt out of SMS by texting “STOP” or opt out of marketing emails by clicking “unsubscribe” in those emails. You can also contact us directly to withdraw consent for any activity you previously agreed to.
Opt-Out of Marketing Communications: If you no longer wish to receive promotional emails or newsletters from us (if you have been receiving them), you can opt out at any time by using the unsubscribe link provided in every email. Similarly, you can let us know that you do not want to receive marketing phone calls, and we will honor that request. Keep in mind that even if you opt out of marketing messages, we may still send you transactional or service-related communications when necessary. For example, if you place an order, we will send you emails or calls about your order status, shipping, or service appointments even if you’ve opted out of promos, because those communications are directly related to your purchase and not promotional in nature.
Cookie Preferences: Most web browsers automatically accept cookies, but you can typically modify your browser setting to decline cookies or alert you when cookies are being set. If you choose to disable cookies, note that some features of our Site (especially those reliant on cookies, like keeping you logged in or remembering preferences) may not function properly. Additionally, you can opt out of certain third-party cookies (like those from Google Analytics or ad networks) by using tools provided by those third parties or industry opt-out websites. For example, Google provides a browser add-on to opt out of Google Analytics tracking, and sites like the Network Advertising Initiative offer mechanisms to opt out of interest-based advertising cookies. Adjusting these settings gives you more control over how your browsing data is collected.
Deletion (Right to be Forgotten): You may request that we delete personal information we hold about you. This is sometimes called the “right to be forgotten.” Upon your request, we will delete your personal data from our records, provided that we do not have a legal obligation or another valid reason to retain it. For example, if you request deletion of information related to an order, we might still need to retain certain transaction records for auditing/tax purposes, but we would remove anything not required by law. We will inform you of what data can and cannot be deleted at the time of your request.
California and Other Jurisdictions: While our services are intended for Canada and the U.S. generally, if you are a resident of certain jurisdictions (such as California) you may have additional rights under local privacy laws. For instance, California residents have the right to request information about whether their personal data has been disclosed to third parties for direct marketing purposes (we do not disclose data in that way), as well as rights under the California Consumer Privacy Act (CCPA) or its successor the CPRA, including the right to know, delete, and opt-out of “sale” of personal data. We will honor applicable rights in accordance with those laws. If you are a resident of a state or country with a specific privacy law, please contact us and we will explain how we accommodate your rights under that law.
Lodging Complaints: If you have a concern about how we handle your personal information, we encourage you to contact us first so we can address it. We will do our best to resolve any issue. However, if you are in a region where you have the right to contact a data protection authority or privacy commissioner, we will provide you with the information to do so upon request. For example, in Canada you can reach out to the Office of the Privacy Commissioner, and in the U.S. you can contact your state’s Attorney General’s office for privacy concerns.

To exercise any of your rights or choices described above, please use the contact information provided in the Contact Us section at the end of this policy. We will respond to your request as soon as reasonably possible, and within any timeframe required by law. Please note that for certain requests (like access or deletion), we may ask for additional information to verify your identity, to ensure that we do not disclose or remove information improperly at the request of someone else. There is no charge for making a privacy rights request, though if your requests are manifestly unfounded or excessive (for example, repetitive requests), applicable law may permit us to charge a reasonable fee or refuse to act on the request. We will always inform you of our decisions and provide explanations as needed.

Service in Canada and the United States

Our website and services are intended for users located in Canada and the United States. We primarily operate in these two countries and as such, the data protection laws of Canada and the U.S. govern the personal information we process. We do not actively market or provide services to individuals outside of these countries. If you are accessing the Site from outside Canada or the U.S., please be aware that your information will be transferred to and processed in the jurisdictions where we operate (primarily Canada, and possibly the United States). The data privacy laws of these countries may differ from those in your home country. By using our Site or providing us with your information, you acknowledge that your data may be stored and processed in Canada or the U.S. as explained in this policy. We handle all data as described herein, regardless of your location, but we make no representation that our Privacy Policy or practices comply with laws outside of Canada and the United States. Users from other countries who use our services do so on their own initiative and are responsible for ensuring compliance with any local laws if applicable.

Children’s Privacy

Protecting the privacy of minors is extremely important to us. Our Site and services are not directed to children under the age of 13, nor do we knowingly collect personal information from children under 13 years old. We do not intend for anyone under 13 to use our services. In accordance with the U.S. Children’s Online Privacy Protection Act (COPPA) and other applicable laws, if we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information from our records.

If you are a parent or guardian and you believe that your child under 13 has provided personal information to us, please contact us right away (using the contact information below). We will work promptly to investigate and remove any such information. We also ask that minors aged 13 to 17 seek permission from a parent or guardian before submitting any personal data to us, although our primary services are intended for adults. By using this Site, you represent that you are at least 13 years old. If you are under 13, do not use this Site or send us any personal information.

Updates to This Privacy Policy

We may update or revise this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes to the policy, we will update the “Effective Date” at the top of this page. Any changes will become effective when we post the revised Privacy Policy on our Site. If the changes are significant, we may also provide a more prominent notice (such as by posting a notice on our homepage or sending an email notification, if appropriate and we have your email on file). We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any updates constitute your acceptance of the new terms.

In the event we ever wish to use your personal information in a manner materially different from what was stated at the time it was collected, we will seek your consent as required. We will not reduce your rights under this Privacy Policy without your explicit consent.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please do not hesitate to contact us. We are here to help and address any issues related to your privacy and data security. You can reach us through the following methods:

Email: info@zapara.ca
Mailing Address: ZAPARA c/o NEWTRACK Advertising Corporation, 260 Bayview Drive, Barrie, ON L4N 4Y8, Canada.
Phone: (647) 926-7267 (during regular business hours, Monday to Friday)

When contacting us, please provide sufficient detail about your question or request, including any relevant context (such as the nature of the information you are inquiring about). This will help us respond more efficiently. We will endeavor to respond to all legitimate inquiries as quickly as possible, typically within 30 days or sooner if required by law.

Thank you for entrusting ZAPARA with your personal information. We value your business and your privacy, and we are committed to safeguarding the data you share with us.